The Business Library

Advertising copy is the meat of your marketing campaigns – the actual information presented to your customers in order to get them to buy your products rather than a competitor’s.

If you create great advertising copy, your advertising campaigns can only benefit, bringing more custom to your business, however, creating bad copy can waste both time and money – it can even give your company a bad reputation in your target market’s eyes.

What I present here are a few points that I feel are vital to get right in order to produce marketing copy that is effective. These few points can be applied to many areas of marketing, whether it be creating a marketing brochure, a banner advertisement for a website or a point-of-sale display.

Once you have set up your online business, spent time and money promoting your services and products, and finally got a stream of new visitors coming to your site, you’ll need to think about how to convert those visitors into paying customers. I am going to look at methods by which you can improve your conversion rates by discussing some of the reasons that people will not make a purchase when visiting your site.

Over the past few years, we have gone from knowing nothing about running online businesses to creating and maintaining several. Our incomes from our ventures have given us the opportunity to break free from a regular day-job, and concentrate on enjoying a career centered on our own accomplishments.

This has meant that we have had to learn a lot of vary varied things in quite a short period of time. Much of our learning has come from trial-and-error experiences, and as such we thought that you might also like to know about some of the things we have learned – if only to prevent you having to make the same mistakes we did!

We will be adding posts to this site as and when we can, with stories ranging from Adsense Optimization through to company formation and Apache Rewrite Rules!