Give Luck a Helping Hand
Or maybe a good shove?
Seth Godin has posted about the importance of luck in deciding the success of a venture. Now, I agree with what he talks about, and his examples do back up his musings, but luck is just one part of a whole mixing-pot of ingredients that go into starting a startup or pushing a product.
Luck is the only force we have no control over – even if we network as rampantly as possible and create the most elegant marketing materials possible, we may still never break the market open. However, instead of thinking about what could hold us back, maybe we should focus on what we can do to maximise our opportunities, and give luck a better chance to do it’s thing.
We still need to invest resources in our ventures – producing high-quality marketing, products and support will still go a long way to ensuring success when luck fails us somewhat, and if not, then relentlessly improving in these areas surely will.